crosley
Crosley is an electric audio company, leading in manufacturing products for vinyl.
art directors
Loisse Ledres
Lawrence Staebler
problem
Make Crosley's vinyl turntables competitive in a digitally-centered audio market.
solution
Combine the digital and analog experience to remind users that music is not limited to the auditory sense.
campaign title
Touch the Music that Touches You.
print
Posters, visually inspired by iconic musical artists and eras, highlight vinyl's significance.
Inspired by Jimi Hendrix's Are You Experienced album art and 60s psychedelic posters.
Inspired by Peter Max's album artwork for the Beatles' Yellow Submarine.
Inspired by Cage the Elephant's music video for Take it or Leave It.
ooh
On digital screens with audio and touch capability, people can pick, load, listen, and see their music play.
sketches