general
electric
Leading company for innovative solutions to provide sustainable energy.
art directors
problem
Make GE's LED lightbulbs competitive in a saturated market.
solution
Parallel the long life of a GE lightbulb with the lives of growing families, emphasizing that life cannot exist without light.
campaign title
Life Illuminated
print
Posters that are "windows" into people's lives and homes take over a long hallway to emphasize the lightbulbs' longevity. The last posters explain the purpose of the mysterious posters.
sketches