Leading company for innovative solutions to provide sustainable energy.
Make GE's LED lightbulbs competitive in a saturated market.
Parallel the long life of a GE lightbulb with the lives of growing families, emphasizing that life cannot exist without light.
Posters that are "windows" into people's lives and homes take over a long hallway to emphasize the lightbulbs' longevity. The last posters explain the purpose of the mysterious posters.
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experiential, print, digital
road to america
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