life illuminated
School Project for General Electric - GE
LED lightbulbs are good for the earth, but people are immune to advertising with green trees and blue skies. So this campaign parallels the long life of a GE lightbulb with the lives of growing families, emphasizing that life cannot exist without light.
art directors
OOH
Animated posters become "windows" into people's lives and homes, taking over out of home spaces to emphasize the lightbulbs' longevity. The last posters explain the purpose of the mysterious posters.
sketches