Leading company for innovative solutions to provide sustainable energy.
Make GE's LED lightbulbs competitive in a saturated market.
Parallel the long life of a GE lightbulb with the lives of growing families, emphasizing that life cannot exist without light.
Posters that are "windows" into people's lives and homes take over a long hallway to emphasize the lightbulbs' longevity. The last posters explain the purpose of the mysterious posters.
more of my work
experiential, print, digital
bank of america
experiential, print, DIGITAL
505 409 3457