the invisible dress
Olay - Momentum Worldwide
Olay launched a 28-day product regimen designed to make women feel more confident in their own skin without makeup. To highlight these results, we debuted the world's first invisible dress during NYFW, highlighting the beauty of the bare face.
CD - Nicole Miller,
ACD - Kassandra Pollard, Teo Bagzu
AD & CW - Valeri Schwartz, Paul Boupha
AD Intern - Loisse Ledres
A.List, Business Journals, Bustle, Daily Mail, Elle, Essence, Forbes, Glamour, Glossy, People, Refinery 29, Shape, SHE Canada, The Current Daily, The Cut, The Drum, TODAY, Trend Hunter, w24, Women’s Wear Daily, Yahoo
We created a luxurious lounge where guests could relax, test products, and take pictures prior to the runway show.
The invisible dress was designed by Karolina Zmarlak. The invisible effect was created by Standard Transmission for Olay.
After the show, we developed more programming with which guests could continue to interact. Guests took pictures with this Olay photo booth, a no-makeup station, and customizable picture frames.
Guests were able to talk and take pictures with the inspiring women from the show.
All throughout the space in the middle of Manhattan, the importance of self-love was continually highlighted.