A campaign developed for FCB Health through the One Club Young Ones student competition.
Opioid addicts don't have anyone to talk to because of stigma.
Be their confidant to bridge the gap of communication.
The Addict's Diary
Real stories from opioid addicts are compiled into a book that is placed at strategic locations for public viewing.
Entries take over a subway to make sure they're seen by the most diverse audience since opioid addiction can affect anyone.
On digital screens, stories are typed out to illustrate there is a person behind the story.
A microsite allows people to create personal entries, read others, and see data about the crisis visualized. Each entry can serve as petition signatures for prescription reform.