opioid
awareness
campaign
A campaign developed for FCB Health through the One Club Young Ones student competition.
art directors
Loisse Ledres
Lawrence Staebler
Awards
problem
Opioid addicts don't have anyone to talk to because of stigma.
solution
Be their confidant to bridge the gap of communication.
campaign title
The Addict's Diary
guerrilla
Real stories from opioid addicts are compiled into a book that is placed at strategic locations for public viewing.
experiential
Entries take over a subway to make sure they're seen by the most diverse audience since opioid addiction can affect anyone.
digital ooh
On digital screens, stories are typed out to illustrate there is a person behind the story.
microsite
A microsite allows people to create personal entries, read others, and see data about the crisis visualized. Each entry can serve as petition signatures for prescription reform.
sketches