the addict's diary
2018 Young Ones - FCB Health's Opioid Awareness Brief
The opioid epidemic's numbers are staggering, but to an outsider, it’s hard to truly understand its impact. To humanize these numbers, we let people share their stories in the most personal way possible: a diary entry.
art directors
Loisse Ledres, Lawrence Staebler
awards
Gold Pencil, 2018 Young Ones Competition
Semifinalist, 2018 Adobe Design Achievement Awards
guerrilla
Real stories from opioid addicts are compiled into a book that is placed at strategic locations for public viewing.
experiential
Entries take over a subway to make sure they're seen by the most diverse audience since opioid addiction can affect anyone.
digital ooh
On digital screens, stories are typed out to illustrate there is a person behind the story.
microsite
A microsite allows people to create personal entries, read others, and see data about the crisis visualized. Each entry can serve as petition signatures for prescription reform.
sketches