Provides a color matching system that standardizes its use across brands and manufacturers.
Non-industry people don't know what Pantone is or does.
Take away color from people's lives.
Color makes a difference.
Pantone touches paper to fabric, the campaign then also uses all of these mediums.
Causes are tightly connected to their colors. Pantone will hold a social campaign where users can donate colors from their environment to causes of the month using the Pantone app.