2019 D&AD New Bloods - The Case for Her & McKinsey Design Brief
Around the world, there are 5,000 euphemisms for the word "period". This secrecy hinders progressive action to gather resources and programs for women and trans-men's menstrual health.
So we used the power of makeup to represent bloody secrets from around the world. People can now advocate and break through the silence with a bold eye look.