Branding System
Lamisa Events
Private chef & catering company | @lamisa.events | lamisaevents.com
Created a visual system for Lamisa, using elements from the founder’s Filipino culture that is her food’s core inspiration
Creative Direction & Design Loisse Ledres
Illustration Kate Lin @kate_little_legit, Victoria Lee @buoako, Ashley Vargas @art.ley
Client Charisse Ledres
Design Concept
The Simple Tablecloth
In Cebuano, “Table” translates to Lamisa. The brand Lamisa is inspired by the home-cooked meal that brings people to the table. In Filipino culture, vibrant tablecloths with elaborate patterns and colors are a staple. The system was developed with this in mind. Every pattern in the system was inspired by the owner’s memories tied to food and home, with each hand-painted by an Asian-American artist.
The Visual Story
Sweet words from the chef
“Working with Loisse was very smooth. She knew the soul of my business and created branding that reflected it in such a complex and colorful manner. She visualized the story of my brand and took inspiration from the little unconventional things in my memories; the texture of the table cloth, the colors of my favorite dessert, the shapes of the window. That’s just how she works! It was almost like she entered my brain and knew exactly what I wanted to see.”
- Charisse Ledres