Branding System | Merch Design
Pussy Gang
Virtual community & e-commerce for women + femmes | @iampssygang
Created a visual system for Pussy Gang to empower womxn to come together and support each other. I utilized “traditional” visual “feminine” elements to juxtapose against the words of “Pussy Gang” which are words often used by men. This is intended to reclaim the word away from derogatory use.
Design Concept
Reclaiming Power
Pink is often associated with the feminine. It’s considered to be immature, too “girly” or of a weaker nature. For Pussy Gang’s system, I intentionally used it to reclaim that pink can be used to signify communal strength. Pussy Gang is all about reclaiming what’s been used to be derogatory to something women + femmes can own.
Sweet words from the founder
“Working with Loisse Ledres revolutionized Pussy Gang. Her insightful creativity took Pussy Gang from concept to fully-fledged brand—she has a razor-sharp intuition for giving shape and heart to a company that is evident from strategy to execution. Beyond her obvious talent, she’s collaborative, reliable, and efficient—exactly who you want on your team.”
- Linda Lopez