Abbott Elementary
San Diego Comic-Con | ABC
Role: Experiential Designer
Branding identity development, original illustrations, print production management, and prop styling
Agency: Creative Riff
There’s no other way to experience one of the best shows on TV than getting to actually attend the Willard R. Abbott Public School. New “teachers” are welcomed to the school, getting to interact with activities, props and new coworkers.
New Teacher Dis-Orientation
Every attendee is treated as a new incoming teacher. Throughout the experience, an orientation leader gets you your new ID, gives the tips of who to avoid and quizzes you. At the end, you’re treated to a STEP and double dutch performance in the gymnasium for a hard day’s work.
